The Benefits of Foil Letterhead Printing

Printing with foil does quite a bit more than just make your letterhead shimmer. Of course, it does do that, but there are a few more advantages to using foil letterhead printing that you probably didn’t consider.

Here’s why foil letterhead printing is now an increasingly popular choice for both business and personal letterhead.

1.) Foil letterhead gives your brand a luxurious image

As we often associate shiny objects and materials with value, foil printing is a great choice whenever you just need a bit of text or visual element to have a bit of an upscale look. When done correctly, foil letterhead printing can be just the thing to give an otherwise plain looking-design a very luxurious vibe that is impossible to emulate with ordinary printing techniques.

2.) Foil letterhead adds value to a message

When a letterhead looks more valuable, we’re more likely to assign that value to the contents of the message as well. In a way, investing in good print materials is very similar to the concept of power dressing.  Sometimes all that it takes for people to respect your message more is to simply appear more respectable – within their expectations of course.

It also bears mentioning that messages that seem more valuable are more likely to be read. If you want to ensure that your message is actually read rather than thrown straight in the trash, using a special print technique such as foil printing can be a great way to do it without drastically altering your basic letterhead design.

3.) It can add the right amount of zing to any letterhead design

You don’t have to use foil printing on every part of your letterhead. You can use it in strategic parts of your letterhead design to emphasize those parts a bit more. This is usually done on logos or important bits of text.

You can also use foil printing to freshen up old letterhead designs without having to resort to a total overhaul of the look. This can help maintain a brand’s letterhead stand out a bit more without needing to discard other parts of the design that were already working , to begin with.

4.) It looks and feels great

Foil printing imparts a very dynamic look in contrast to the relatively flat look of regular prints. Viewing foil letterhead from different angles and in different lighting can drastically change the look and vibe of the print. As the lighting conditions change, the prints themselves seem to change as well, making for an interesting visual effect that easily sets it apart from other print materials.

The process also leaves a light imprint on the letterhead, which can be quite pleasant to run your fingers over. This gives foil letterhead some of the tactile advantages that you may find in embossed or engraved letterhead, which can be a good thing, as multiple studies now point to print’s tactile aspect as the very quality that makes it more pleasant to experience compared to digital reading materials.