How Custom Printed Envelopes Help You Deliver Your Message
As far as many small businesses are concerned, getting the best custom printed envelopes isn’t really among their top priorities. However, if a business’s branding and how it’s perceived is among the things it deems important, then it probably should be. They don’t just deliver your message in a literal way. How they are designed and presented can be part and parcel of the very message you are trying to send to your customers.
Here are a few ways custom printed envelopes help you deliver your message.
1.) Custom envelopes increase interest in your letter
Most business mail received by the average American household is left unopened. According to the Direct Marketing Association, direct mail response rates are at around 4.4%. That means that less than one out of 20 letters are replied to. And this is considered to be a successful response rate!
One can imagine that open rates, a harder metric to track, aren’t all that great either and most of us chuck business mail directly into the trash every month.
However, custom printed envelopes can really help at this very critical juncture. Using quality envelopes that invite recipients to actually open them can go a long way to raising those critical response and open rates on which your business’s direct mail campaigns hinge.
2.) It raises the perceived value of your message
How your letter is presented can easily affect how a message is perceived. That’s why we instinctively know that wedding invites and other important messages should be on specially printed engraved or embossed stationery and sent in a special envelope. It’s why we ourselves dress up for special occasions and job interviews– because at some level we know appearances matter.
When taking your own unique branding and your target market’s preferences into account, you can design custom printed envelopes that suggest that your message has real value and that your recipients will actually want to read what you sent them.
3.) Custom printed envelopes are your stand-in
In many cases, the mail you send your customers may sometimes be the only physical object that they may receive from you. As with business cards, custom envelopes can tell the world who you are at just a glance. Or at a touch. Just as the manner of dress and the power behind a handshake can shape your perception of a person, the visual design and the weight and feel of your envelopes and stationery all have an effect on how the recipient perceives your brand. Well-designed, heavy envelopes convey trust while cheap, flimsy envelopes don’t quite have that same effect.
4.) They distinguish you from everyone else
There’s a reason the bills you get in the mail are usually sent in very distinct envelopes. From the envelopes alone, you know who the bills are from without even opening them or bothering to read the address. It’s definitely something worth looking into if you’re trying to build a stronger brand identity for your organization.
Custom printed envelopes deliver a number of benefits. They help create a positive impression of your brand and also allow you to say what you need to in a more effective way. They’re also more than just a bit of window dressing – they are in every sense part of your overall message.
