Strategies To Turn Your Corporate “Halloween” Carnival Spooky

It’s October, which means every person is excited and getting prepared for Halloween. This festival is a great opportunity for everyone to make connections and engross positivity. That’s why many businesses are also participating in moment marketing by organizing a Halloween carnival for their target audience. 

These carnivals are largely replacing traditional “trick or treat” in several areas. It is because carnival is a safe and simpler way to celebrate Halloween. Many parents would like their kids to be at one spot in the city instead of roaming around the neighborhood. 

Due to the same reason, it is much easier for businesses to establish and promote themselves. Nevertheless, to accomplish their goal, companies need to plan this event very carefully yet add the main element, i.e., spookiness. 

Here’s how! 

Create A Planning Committee

First of all, you need to create a planning committee which will be in charge of the event. It will ensure that only a few people are managing the whole event. At the same time, the rest of your staff are performing their own task. In the absence of a committee, your organization might become disorganized and chaotic. 

Therefore, you must create a committee. If you want, you can also collaborate with the local communities already planning a carnival. It will help reduce the burden on your staff yet provide you favorable results. 

Assign The Tasks 

After the committee has been established, you need to assign different tasks to different employees. It will ensure that no element of event planning is left untouched. 

Now the question is- what are these elements? Ideally, the elements of event planning include publicity, security, decoration, and game. 

• Publicity: Once all the details about the event are finalized, you need one team to work on its publicity. It will ensure that more and more people in and around the town/city are attending the carnival. If possible, you can make the entry of the event free. This way, more people will be able to participate in it, regardless of their income level. 

Remember that the prime motive here is to promote and not earn profits. Considering the same, you can use social media to invite more people to the carnival. Or, you can even create personalized invitations to invite your clients, investors, and competitors as well. 

• Security: As carnival involves large public gatherings, especially kids, it is essential that the security is at max level. In fact, the professionals who offer event security in Grand Rapids Michigan suggest businesses to opt for armed security guards for mitigating any potential risks. The guards will provide proper security checks. Thus, it will ensure that the personal belongings of people are safe. 

Not to forget, guards will also act quickly in case of any emergency. Hence, helping in keeping the crowd under control and minimizing the overall threat. 

In addition to this, a high level of security will also give the visitors or parents a sense of safety. As they will know that their kids are safe and can enjoy the festival without any threat. 

• Decorations: Decorating the entire area where you are organizing the event can become a daunting task. Therefore, it is essential that you have a proper team for it. Also, instead of focusing on decorating the entire area, concentrate only on the parts that need to be enhanced. 

To save some cost, you can decide on a color theme and use the same color balloons for decoration. Likewise, you can also ask the local school student body to help you with the decorations. To make the event look spooky, you can hang dim lights in the darkest areas. Keep in mind that the spookier or scarier the decor is, the more inviting it will look during Halloween. 

• Games And Activities: No carnival is fun without games and activities. Therefore, you need to think about numerous games and activities that people can enjoy at your event. Some of the popular activities include: 

• Cakewalk
• Fishing for treats
• Trick or treat village
• Halloween candy corn bingo
• Halloween crafts
• Bean bag toss
• Haunted house 
• Squash ring toss
• Scavenger hunt

All these activities will make your event fun and entertaining for everyone. Plus, the more games you organize, the easier it will be for you to cover the overall cost of the event. 

Decide On The Refreshments

After assigning all the tasks and duties, you need to think about the food. As the carnival will be held in the evening, most people, especially kids, will feel hungry. Therefore, you need to make proper arrangements for the refreshments. You can include snacks like hot dogs, pizza, sandwich wrap, dumplings, etc., along with the beverages like soda, lemonade, coffee, juice, and water. 

Apart from this, you also have to include something sweet on the menu. For that, you can decide on a central location where everyone can come and enjoy the festival along with the candies, chocolates, and whatnot. In fact, you can also ask people to bring Halloween treats to the carnival and share it with others.  

Cleanup After The Event 

Last but not least, after the end of the event, you need to ensure that everything is cleaned up properly. Remove all the decorations and keep them in a safe place. If they are in good condition, you can reuse them. Likewise, ensure that the food is not wasted. If possible, feed the leftover food to those in need. 

You can also seek assistance from the local community to ensure that everything works out properly. Participating in the cleaning-up process after the carnival will indicate that your organization also cares about the environment and takes every step towards sustainability. Believe it or not, but it will give a significant advantage over the competitors. Thus you’ll be able to elevate your market value and goodwill. Isn’t it great? 

To Sum It All Up!

Halloween carnival is a unique and impressive way to market your business. Moreover, a successful carnival will also ensure that you become the talk of the town. But for that, make sure you follow the measure written above. Plus, don’t forget about providing the utmost security in the event.